Planning out your promotions for the new year is important. Here are some great ideas from small business blog Smallerbox.net
Even though the Christmas tree might still be in your living room, it’s time to start thinking Valentine’s Day, at least if you have an online retail business. Marketing and merchandising for seasonal occasions is an essential part of boosting sales, and doing it effectively means planning ahead. That’s why it’s important to take stock of all the events throughout the year you could market for and set a schedule for when you’ll start doing your marketing for each.
At the latest you should begin your marketing by mid-January. If you are hoping for some print press remember that monthly publications work months in advance and you can start pitching them as early as November. Weekly, online and daily publications need less lead time, but you still want to get on their radar by early January.
If you plan to do a coupon, giveaway, or other promotion, you’ll want to start drumming up interest with your customers by mid to late January.
People start shopping for grad gifts as early as April, so if you have products that make good graduation gifts, come up with a plan to market them by early March and start pitching those products to monthly media outlets. Weeklies, dailies and online outlets can be pitched throughout April and into early May.
Read more about these tips HERE.