Google Analytics is a very powerful tool to use when marketing your handmade goods. Google Analytics allows you to track incoming traffic to your Etsy shop. You can even get extremely detailed info like what time of day your visitors are viewing your Etsy shop. This video below will walk you through step by step how to set up an Google Analytics account and then add your Etsy shop.
If you are looking for more indepth information about what Google Analytics can do for your Etsy business check out this Google Analytics video that explores in depth how to read and process the info found in Google Analytics.