Friday, November 13
How Ford Motor Company is dominating social media
Ford's social media efforts from JD Lasica on Vimeo.
• Fiesta Movement: Ford has given 100 “socially vibrant” people on the Web a Ford Fiesta (including Sarah Austin of @pop17) for 6 months. The Fiesta is a European car that Ford will begin producing in the U.S. in 2010. The 100 “agents” get to do whatever they want — tweet, take photos or videos, blog — and Monty’s team aggregates the conversations on Fiestamovement.com without editing it.
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2 comments:
Very clever marketing!! I wouldn't mind driving one for 6 months!! :>)
Yeah I know!!!
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