Friday, November 13

How Ford Motor Company is dominating social media

Ford's social media efforts from JD Lasica on Vimeo.

Fiesta Move­ment: Ford has given 100 “socially vibrant” peo­ple on the Web a Ford Fiesta (includ­ing Sarah Austin of @pop17) for 6 months. The Fiesta is a Euro­pean car that Ford will begin pro­duc­ing in the U.S. in 2010. The 100 “agents” get to do what­ever they want — tweet, take pho­tos or videos, blog — and Monty’s team aggre­gates the con­ver­sa­tions on with­out edit­ing it.


ooglebloops said...

Very clever marketing!! I wouldn't mind driving one for 6 months!! :>)

timothy said...

Yeah I know!!!

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