Wednesday, November 11

Search trends during the holiday shopping season

The Holday online shopping season is upon us.  According to Google using the insights search tool the Holiday shopping season is about to take off.  In the graph below you will notice that in 2008 the searches for "holiday sale" greatly increased in mid November.  Sticking with the trend as 2009 in blue has done we will start to see an increase shortly.

One question that is often asked is: What type of sale should you run.... free shipping... discounts.... bogo..... The following graphs show the trends from 2007 to 2009 of what sales words are being searched.  Click on the pictures for a larger view
Holiday Free Shipping




Etsy Sale

"Though not all retailers offer free shipping, discounts, or other rebates, know that these value propositions resonate with consumers so begin thinking about how your company or product is providing value and incorporate that messaging into your online marketing campaigns. Consumers are eagerly looking for a reason to buy from you."
             by Eric Lopez, the Google Retail Team


deb said...

Wow! Excellent info...thx! :)

WithinWire said...

Thanks for the info! Best of luck with holiday sales. Hope the predictions are right :-)

Harriete Estel Berman said...

I think that the handmade object (which by its very nature is a limited edition to one of a kind object) should be promoted with out holiday sales, reduced prices, discounts or free shipping.

We need to be better advocates for our work and the value of buying from individuals making the best, quality work we can make. Our prices are fair. They are not inflated by multiple intermediaries or corporate salaries.

Promote the FEATURES and unique VALUE of the work you make. Instill confidence that your prices are reasonable, support the arts community, and are not part of a corporate hierarchy.

FashionTouch said...

Thank you for the info, I may use some of it!

On the other hand agree with Harriete Estel Berman. Sometimes on Etsy we have so many promotions and request for promotions that it make it almost not possible to make any money out of the product we make. It is very much related to OOAK items or the limited edition items

paintingpam said...

Great information! It appears that a percentage discount is very popular, keeping shipping costs in the loop. I'm looking forward to a great year.

Justine said...

thank you for the information,

i struggle with the same topics mentioned by others...

the questions is, how to include discounts without hurting your bussiness?

good luck everybody!

Christi said...

Very interesting information, Tim. Well researched as usual. However, I do also agree with the Berman and Fashion Touch comments. I'd rather have fewer sales over the holidays at full prices by people who appreciate my work, than more sales to people just looking for a deal.
Christi York

alyssakaycollections.etsy said...

Thanks for your information. You have a great blog. I agree with Christi and the others on it should be the appreciation for handmade and the ooak product that they will be receiving instead of the sale price. I feel pressured in joining the rat race of the holiday sale finds that I am running a Black Friday Sale just to try and be seen possibly for future non discounted sales. I personally don't like the hassle of trying to keep everything straight with running sales, but I am going to give it a try. Just my two cents.

lesleyanne said...

Thanks so much for sharing this information, very handy for the holiday season! Have you noticed your sales picking up at all?

I can see where Harriete and FashionTouch are coming from, but we are also running small businesses and have to sometimes think about that!

Thanks again, you're the best!
Lesley Anne Robinson
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