Branding Your Etsy Business 140 Characters at a Time

140 characters

Effectively Using Twitter to Brand your Etsy business

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. wiki

Branding over time: Twitter allows you to post only 140 characters at a time, so you have to keep in mind your overall long term goal. Are you using Twitter as a marketing tool or just for personal use? If your long term goal is to use Twitter as a tool to add to your marketing toolbox, you want to leave your personal posts out. Your customers don't care if you are going to the grocery store. Keep in mind that you are building a footprint with the Twitter community.

What should you be tweeting about? (Market Minded)

You should be posting new items in your Etsy shop. This will keep people updated on what is going on in your shop. You can also post sales, deals...anything related to your shop. I like to post every time i list a new item....
Twitter also allows you to interact with customers in a unique way... so make sure to be active!

Interavtive posts:
Just like the forums on Etsy... you should try some interactive posts.... I have created the Lunch Time Series on my channel which includes... Top 10 monday... Saturday Super Shop Feature... and Mid Week Etsy Feature.. all three of these are promoting other shops.. and never my own .. Each one of these have generated thousands of hits and sales for other shops.. (never my own) I do promote my own information...like the blog post you read. building a readership takes more than spamming the crap out of your followers... you have to provide them something to look forward to.. when they see your posts...


Ask for help:
This can fall under the interactive category also. You can ask for opinions on products.. just like the Critique section of the Etsy forums.

Promote your blog:
I also like to promote my blog on twitter... if you are more focused on the marketing side.. be sure your blog is headed in the same direction..



There are thousands of business using Twitter as a marketing tool.. here are just a few that come to mind.

Woot - a popular online retailer will often post their newest deals

JetBlue- they will post their promo deals

New York Times- news

BBC -news

Apple- news and deals

Everyone loves tools..... here are a few Twitter tools that I use.

TweetStats provides colourful graphs on month-to-month Twitter use, daily and hourly tweets, people replied to most, interfaces preferred, for individual Twitter users. I love this tool is it easy to use and it looks cool!

Search Twitter - With this tool you can find out what is happening right now... This search tool is on the Twitter site, and is a great way to keep updated on the latest trends.


TweetWheel - If you have 1 or 5000 followers on Twitter this tool is for you! The TweetWheel will tell you which of your followers know each other. This cool tool helps you find this out visually. Oh and if you have a LOT of followers, this will take kinda long!


Twerpscan - Once your follow list is up to the number where you want it, who shouldn’t be following you? If there are marketers following everyone they come across in the hopes those people will follow back, this tool can help identify those marketers and block them if you like.

Twittervision: Public Twitter feeds overlayed realtime on Google Maps -


Twitt(url)y - Twitturly is a service for tracking what URLs people are talking about as they talk about them on Twitter. To keep things fresh and the quality high, twitturly only shows the 100 most popular URLs over the last 24 hours. The 24 hours are constantly sliding and we have an advanced algorithm in place so you always see what people are currently talking about. Another cool option is you can filter out Tweets by language

TweetAhead - Schedule tweets to be posted ahead of time with a simple Dashboard widget. This cool tool is only for Mac users...

Twistori- This little tool is a complete time waster..but really COOL! You have to check it out!

Quick Do's and Don't s

1. Do use Twitter to promote your Etsy shop.....items.. sales....coupons... giveaways
2. Do use Twitter to create a brand/footprint for your Etsy business
3. Do promote your Twitter channel all over. My Twitter
I am currently offering 2 FREE Twitter badges I designed for your blog..you can pick them up in my Etsy shop HERE...complete with html code instructions.
4. Do interact with your readers
5. Don't be a spammer. You don't need to post everything all the time.
Read Twitters Terms of use HERE
6. Don't use Twitter as your only marketing tool. Spread yourself out there. Just like we say on Etsy don't put all your eggs in one basket.



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